Target the Right Customers, at the Right Time, With the Right Message.
LinkedIn Advertising with Data Nerd Digital
LinkedIn Advertising is a lead generation goldmine. LinkedIn as a whole has over 500 million members, but most importantly, 61 million of these users are senior level in their career, and 40 million are in important decision-making positions. This presents an awesome marketing opportunity to generate an accessible pipeline for your sales team.
LinkedIn’s ad capabilities have grown in recent years, which is great news for skilled marketers and their clients. In recent years, we’ve seen “and-or” targeting, attribution models, lead gen forms, video ads, lookalike audiences, interest targeting, and a new interface. These changes make us feel like a kid in a candy store and give us more opportunities to A/B test, analyze, optimize, and reach your audience more efficiently.
We are Data Nerds
We are a gritty and reliable Midwestern digital marketing agency focused on paid social & paid search digital advertising. We’re digital story tellers who rely on data analysis to make our decisions. Our fundamental process is to make smart marketing assumptions, rigorously test them, optimize, and repeat. Clients love our digital marketing expertise and trust us to produce results. Rest easy knowing your new digital marketer is working as hard as you do.
Why Work With Us?
We LOVE LinkedIn Ads. It’s B2B targeting capabilities are second to none and it gives us a lot of testing opportunities. This platform’s custom audience options are growing, and combined with the user-generated targeting options, it makes LinkedIn Ads one of the most powerful platforms on the internet.
If you have tested LinkedIn Ads before and haven’t seen results, it’s important to keep testing because your audience is on the platform if you sell your products or services to people at businesses. Getting results is a matter of rigorous audience testing, refining your messaging, and presenting the right offer at the right time. If a prospect isn’t ready to buy then there are still opportunities to generate leads & pull them into your sales pipeline.
At Data Nerd Digital, we understand the ins-and-outs of LinkedIn Ads and we have the skill and experience to analyze and interpret your data points. If you’re a data driven marketer or business owner, we’re the LinkedIn Ads agency for you.
Our Process
Goals & Strategy
We can’t do our job well unless we have a strong partnership with you. That’s why we team up to discuss your goals & what success looks like. Based on your goals, we’ll map out a measurement plan & campaign strategy.
Messaging
When you try to speak to everyone, you speak to no one. We are experienced copywriters who know how to tailor your messaging directly to your audience. We create multiple ad variants & A/B test which messaging performs best.
Targeting
Targeting the correct audience is crucial. That’s why it’s important to work together on defining your audience, we’ll send you a questionnaire to narrow your audience down. We’ll then create your audience testing strategy.
Analysis & Optimization
Data analysis & optimization is a never-ending step in our process. We analyze your performance & collect minimal viable data. We use our findings to make continuous improvements.