Target the Right Customers, at the Right Time, With the Right Message.
Instagram Ads
Instagram Advertising with Data Nerd Digital
Since 2010, Instagram has been the go-to place to share trendy photos with your friends and family. As of today, Instagram has transformed into a top platform to build a brand, sell products, and show off. This has given marketers a massive opportunity to grow their businesses.
The audience on Instagram matters. Over 70% of Instagram users are under the age of 35, and 72% of all teens are on the platform. Consider advertising on Instagram if your business targets a younger audience. This is especially true if you sell products online or if you have a visually engaging brand.
Instagram Advertising and Facebook Advertising are run on the same interface and share the same targeting and measurement capabilities. This means that we can easily scale your Facebook campaigns to Instagram and vice-versa. We use the same tools to collect data and measure results, such as the Facebook Pixel, Google Analytics, Audience Insights, and the metrics in the Facebook/Instagram Interface.
We are Data Nerds
We are a gritty and reliable Midwestern digital marketing agency focused on paid social & paid search digital advertising. We’re digital story tellers who rely on data analysis to make our decisions. Our fundamental process is to make smart marketing assumptions, rigorously test them, optimize, and repeat. Clients love our digital marketing expertise and trust us to produce results. Rest easy knowing your new digital marketer is working as hard as you do.
Why Work With Us?
Instagram Ads is a no-brainer for companies in many B2C industries. It’s visual, engaging, entertaining, and fun. Many people get their news from Instagram, and use it to find new products and stay on top of trends. It’s no surprise that this has caused many social media specialists and marketers to flock to this platform and sell Instagram Ad services.
What makes us Data Nerds different is exactly that, we’re data nerds. We’re extremely analytical, process driven, experienced marketers. We came to this space with an analytical background of generating leads, direct responses, and measuring results, and not as an intern who just happens to love Instagram.
Our Process
Goals & Strategy
We can’t do our job well unless we have a strong partnership with you. That’s why we team up to discuss your goals & what success looks like. Based on your goals, we’ll map out a measurement plan & campaign strategy.
Messaging
When you try to speak to everyone, you speak to no one. We are experienced copywriters who know how to tailor your messaging directly to your audience. We create multiple ad variants & A/B test which messaging performs best.
Targeting
Targeting the correct audience is crucial. That’s why it’s important to work together on defining your audience, we’ll send you a questionnaire to narrow your audience down. We’ll then create your audience testing strategy.
Analysis & Optimization
Data analysis & optimization is a never-ending step in our process. We analyze your performance & collect minimal viable data. We use our findings to make continuous improvements.