Target the Right Customers, at the Right Time, With the Right Message.
Paid Search Advertising with Data Nerd Digital
Paid search is advertising on search engines such as Google and Bing. This channel is also known as search engine marketing (SEM) and pay-per-click (PPC) advertising. The primary way to target on these channels is by using high intent keywords. This allows paid search marketers to place a highly specific message at the time someone is conducting a highly specific search. This makes paid search an important channel for companies in all industries.
86% of Americans routinely use the internet to search for businesses, services, products, and information. Paid search marketers can target these people by the keywords they use and their location. We can even further target these people by highly specific demographic and behavior options, such as parental status or whether and if they are likely in-market for a car. This gives paid search marketers hundreds of different targeting options and strategies to help reach our client’s target audience.
We are Data Nerds
We are a gritty and reliable Midwestern digital marketing agency focused on paid social & paid search digital advertising. We’re digital story tellers who rely on data analysis to make our decisions. Our fundamental process is to make smart marketing assumptions, rigorously test them, optimize, and repeat. Clients love our digital marketing expertise and trust us to produce results. Rest easy knowing your new digital marketer is working as hard as you do.
Why Work With Us?
Paid search is an A/B testing and data analysis powerhouse. What keywords have the highest intent? What ad resonates the most with searcher? Does the searcher find what they are looking for on the landing page? The key is to ask yourself the right questions, test, analyze, and optimize.
We got into digital marketing because we love to grow businesses. We quickly learned how important it is to collect good data and to use it to guide your decision-making. If you choose Data Nerd Digital as your marketing partner, you can rest assured knowing assumptions will be tested and decisions will be made on based on results.
Our Process
Goals & Strategy
We can’t do our job well unless we have a strong partnership with you. That’s why we team up to discuss your goals & what success looks like. Based on your goals, we’ll map out a measurement plan & campaign strategy.
Messaging
When you try to speak to everyone, you speak to no one. We are experienced copywriters who know how to tailor your messaging directly to your audience. We create multiple ad variants & A/B test which messaging performs best.
Targeting
Targeting the correct audience is crucial. That’s why it’s important to work together on defining your audience, we’ll send you a questionnaire to narrow your audience down. We’ll then create your audience testing strategy.
Analysis & Optimization
Data analysis & optimization is a never-ending step in our process. We analyze your performance & collect minimal viable data. We use our findings to make continuous improvements.