Target the Right Customers, at the Right Time, With the Right Message.
Facebook Ads
Facebook Advertising with Data Nerd Digital
Facebook advertising is BIG. With over 2.28 billion monthly active users, your audience is already active on the platform. The power of Facebook advertising stems from its audience size, the data it collects, it’s targeting capabilities, and measurability.
Where else can you target moms of toddlers, with iPhones, who also are active shoppers of luxury items? Or perhaps a high earner who recently started a new job and has a dog? With Facebook advertising you can target many different unique audiences and show them engaging ads. Then your data collecting and measurement kicks in using tools like the Facebook Pixel, Google Analytics, Audience Insights, and the metrics in the Facebook Interface.
This presents a massive opportunity for advertisers of all kinds, in fact, 78% of advertisers have reported they are increasing their Facebook Ad spend this year. More and more companies are now shifting budgets and prioritizing their digital strategy on platforms such as Facebook and Instagram. Facebook advertising isn’t the wild west of digital marketing anymore, it’s become sophisticated and highly competitive, which has driven up costs. In order to succeed in today’s Facebook Ad world, you need to be willing to take calculated risks and a data driven approach to get results.
We are Data Nerds
We are a gritty and reliable Midwestern digital agency focused on paid social & paid search digital advertising. We’re digital story tellers who rely on data analysis to make our decisions. Our fundamental process is to make smart marketing assumptions, rigorously test them, optimize, and repeat. Clients love our digital marketing expertise and trust us to produce results. Rest easy knowing your new digital marketer is working as hard as you do.
Why Work With Us?
Facebook is no longer the wild west of digital marketing. By now, most digital advertisers have likely launched Facebook campaigns for their clients and understand how to use the platform. What makes us different is our dedication to learning, experimenting, and our tried-and-tested processes. We study the data and use it to guide our decision-making in order to continuously reach your goals.
One of the components of Facebook that we love the most is the variety of testing opportunities. These opportunities allow us to collect many different data points for continued optimization. Some examples include:
- Custom audiences
- Lookalike audiences
- Interest, behavior, and demographic targeting
- Bid delivery testing
- Campaign types
- Ad type testing
- AA/BB ad tests
At the end of the day, Facebook Ads is only an avenue to reach your audience. At Data Nerd Digital, we’re experienced marketers who know how to craft and deliver your message to the right audience at the right time. We have put in the work to learn the ins and outs of Facebook Ads in order to help achieve our client’s marketing goals and grow their businesses.
Our Process
Goals & Strategy
We can’t do our job well unless we have a strong partnership with you. That’s why we team up to discuss your goals & what success looks like. Based on your goals, we’ll map out a measurement plan & campaign strategy.
Messaging
When you try to speak to everyone, you speak to no one. We are experienced copywriters who know how to tailor your messaging directly to your audience. We create multiple ad variants & A/B test which messaging performs best.
Targeting
Targeting the correct audience is crucial. That’s why it’s important to work together on defining your audience, we’ll send you a questionnaire to narrow your audience down. We’ll then create your audience testing strategy.
Analysis & Optimization
Data analysis & optimization is a never-ending step in our process. We analyze your performance & collect minimal viable data. We use our findings to make continuous improvements.