Target the Right Customers, at the Right Time, With the Right Message.
Pinterest Advertising with Data Nerd Digital
Pinterest is growing fast, with currently over 300 million monthly active users. The platform is around 70% female and 40% of users have a household income of over $100,000. Statistics also show that Pinners use Pinterest when looking for a new product.
This presents a huge opportunity for businesses and marketers to get in front of their target audience. Pinterest is one of the best platforms for brand awareness and introducing your brand to your prospective customers. It’s also a full-funnel platform, meaning it’s great for both brand awareness and eCommerce sales.
We are Data Nerds
We are a gritty and reliable Midwestern digital marketing agency focused on paid social & paid search digital advertising. We’re digital story tellers who rely on data analysis to make our decisions. Our fundamental process is to make smart marketing assumptions, rigorously test them, optimize, and repeat. Clients love our digital marketing expertise and trust us to produce results. Rest easy knowing your new digital marketer is working as hard as you do.
Why Work With Us?
If your market is on Pinterest and you are looking to create brand awareness and generate interest around your product, you’ve come to the right place. Pinterest is unique in that it’s a social network, but also has search engine functionality. Having experience in both search engine marketing (Google Ads & Microsoft Ads) and paid social marketing (Facebook Ads, LinkedIn Ads, etc.) gives us the ability to use what has worked on other channels, combine them, and apply it to Pinterest Ads.
Pinterest Ads give us the opportunity to attract, engage, and re-engage your audience and represent your brand in a fun way. At Data Nerd Digital, we’re analytical, process driven, and experienced marketers who enjoy what we do and why we do it. What sets us apart on this platform is our love of data and our processes.
Our Process
Goals & Strategy
We can’t do our job well unless we have a strong partnership with you. That’s why we team up to discuss your goals & what success looks like. Based on your goals, we’ll map out a measurement plan & campaign strategy.
Messaging
When you try to speak to everyone, you speak to no one. We are experienced copywriters who know how to tailor your messaging directly to your audience. We create multiple ad variants & A/B test which messaging performs best.
Targeting
Targeting the correct audience is crucial. That’s why it’s important to work together on defining your audience, we’ll send you a questionnaire to narrow your audience down. We’ll then create your audience testing strategy.
Analysis & Optimization
Data analysis & optimization is a never-ending step in our process. We analyze your performance & collect minimal viable data. We use our findings to make continuous improvements.